Fitbit App to Become Google Health on 19 May

End of an Era for Fitbit Software

Google has officially announced that the Fitbit app will become the Google Health app from 19 May 2026, ending Fitbit's standalone software identity nearly three years after the acquisition closed. Existing Fitbit data will carry over automatically through an over-the-air update, while Google Fit users will be invited to migrate their data later in the year. The rebrand was unveiled alongside the launch of the Fitbit Air, a screenless fitness band positioned as a direct rival to Whoop.

AI Health Coach Takes Centre Stage

The centrepiece of the new Google Health app is the Health Coach, a Gemini-powered AI personal trainer that has been in public preview since October 2025. It generates personalised fitness plans by drawing on sleep, activity, and biometric data collected through Fitbit and Pixel Watch devices, and can adapt recommendations based on travel, injuries, or schedule changes. Over the preview period, Google has steadily added cycle health tracking, mental wellbeing tools, nutrition logging, and VO2 Max insights, expanding availability from a US-only launch to 37 countries and 32 languages by April.

Premium Pricing Shifts and AI Bundling

Fitbit Premium is being rebranded as Google Health Premium. The monthly price stays at $9.99, but the annual subscription rises by $20 to $99.99 per year, with the previous Fitbit Premium offer ending one day before the transition on 18 May 2026. To soften the increase, Google is bundling Google Health Premium at no extra cost for Google AI Pro ($19.99 per month) and AI Ultra ($249.99 per month) subscribers across more than 30 countries, a substantial expansion from the previous UK-only bundling of Fitbit Premium.

Fitbit Survives as a Hardware Brand

The Fitbit name is not disappearing entirely. Google is keeping the brand for hardware, headlined by the Fitbit Air, a screenless band-style tracker priced at around $99.99 and teased earlier by NBA star Steph Curry. The device forgoes a display in favour of delivering insights through the phone app, leaning fully into the new Google Health experience. Existing Fitbit users will receive push notifications and in-app messages ahead of the 19 May switchover, signalling a clear pivot from a standalone fitness ecosystem to an AI-driven health platform under the Google banner.